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Soldiering On Awards 2024
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The Armed Forces Community Awards

Sponsors and Partners

A heartfelt thank you to our sponsors and partners for standing with the Armed Forces community and helping make this celebration of service and achievement possible.

Partners & Supporters

In Partnership with

Pets at Home

Animal Partnership Award

Honours the unique relationships and companionship provided by animals, and/or the achievements of individuals or organisations engaged with animals that support and empower members of the Armed Forces community. The judging panel will select a shortlist of three entries to progress to the final public vote.

In Partnership with

Landmarc

Employee Champion Award

Recognises an exceptional employee who has made a significant contribution to support members of the Armed Forces community achieve success within civilian roles. Nominees will demonstrate a measurable impact and extraordinary commitment to championing the employability of service leavers, reservists, veterans, spouses, and family members. The nominator must be employed by the same employer as the nominee.

In Partnership with

Reed

Education, Training & Development Award

Recognises excellence in the provision of; vocational education, training or skills development. This may be in the fields of preparatory,  ongoing  or  transitional  development for members of the wider Armed Forces community. The provision could be delivered by an individual, team or organisation. 

In Partnership with

FiMT_Community-Fund_NEW

Working Together Award

Honours a group of people, team, or organisation that has demonstrated an enduring commitment to a collaborative approach, engaging with others to support the sector within the wider Armed Forces community.

In Partnership with

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Connecting Society Award

New for 2026, this award honours a team, organisation or community group that demonstrates exceptional commitment to supporting the Armed Forces community. Rooted in a whole-society approach, and built on the values and standards of the Armed Forces, this nomination needs to demonstrate practical, sustained action that brings organisations, communities and family groups together from across our society; strengthening resilience, connection and opportunity for everyone.

In Partnership with

Barclays

Business Start-Up Award

Recognises an individual or group of individuals linked with the Armed Forces community who have started a successful new business venture within the last two years (since 01 January 2024) and who still retain a minimum of 50% interest in the venture.

In Partnership with

Redwood Tech Grp

Healthcare and Rehabilitation Award

Recognises a person or team that has demonstrated a major commitment and contribution in support of the physical or mental welfare of serving or former members of the Armed Forces community. This may be through healthcare, therapeutic treatment, or rehabilitation services and support.

In Partnership with

LSEG Foundation

Business Scale-Up Award

Honours an individual or group of individuals linked with the Armed Forces community who have started a successful new business venture more than two years ago (before 01 January 2024) and who still retain a minimum of 50% interest in the venture.

In Partnership with

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Defence Inclusivity Award

Honours the commitment and achievements of an individual, team, or organisation in delivering greater diversity and inclusion within UK Defence and the Armed Forces community.

In Partnership with

BAE Systems

Community Impact Award

Recognises a Charity, Social Enterprise, or other Third Sector Organisation that has made a significant positive impact on the lives of specific beneficiary cohorts within the Armed Forces community. This impact should be evidenced within the last three years; since 01 January 2023.

In Partnership with

NatWest

Inspiration Award

An award to honour an individual's remarkable achievements in work, community, fundraising, or sports and serve as an inspiration to others within the Armed Forces community. The judging panel will select a shortlist of three entries to progress to the final public vote.

In Partnership with

Oracle

Lifetime Achievement Award

Honours a person whose lifetime of dedicated service has provided a significant contribution in support of the Armed Forces community.

Nominations Partner

PPL

“PPL are delighted to be the nominations partner for this year’s inspirational Soldiering On Awards. The Awards shine a light on the incredible levels of determination, resilience and ambition of both individuals and teams in the Armed Forces community. We continue to be amazed and inspired by the stories the awards uncover each year and are proud to be associated with the wider societal contribution of the Military family”

John Mason, CEO, Placing Platform Limited

House of Lords Finalist Reception Partner

centrica

“Centrica is delighted to be the key partner of the Finalist’s Reception, Armed Forces Community Awards for the fourth-year running, celebrating an array of exceptional achievements from across the Armed Forces Community. Each year we are in awe of every finalist nominated; the awards shine a light on extraordinary individuals whose dedication, commitment and service inspire us all. Their impact on society and our nation is immeasurable; we’re beyond proud to be part of this exciting period of Forces celebration throughout 2026.”

From Laura Blair, Head of Talent Pathways, Forces & Athletes, Centrica

Data Analytics Partner

RAND

“RAND Europe is delighted to continue our commitment to the Soldiering On Awards. Through RAND’s work with ex-serving personnel and their families, we are aware of the huge benefits that recognition and rewards have on this community”

Ruth Harris, Director of Defence and Security, RAND Europe

Communications Partner

cisco

“This collaboration brings together two of the UK’s leading technology providers in a shared commitment to champion the Armed Forces community through digital enablement, inclusion, and innovation. The partnership further demonstrates the commitment to the very individuals at the heart of the Soldiering On mission.”

Adele Every, Managing Director - Public Sector, Cisco

Technology Partner

Computercenter

“It’s an honour to be joining forces with Adele and Cisco to support the incredible work of the Soldiering On Awards. Technology plays a vital role in enabling opportunity and inclusion, and we’re excited to bring our capabilities to a partnership that uplifts and celebrates those who have served and continue to make an impact."

Philip Pearson, Public Sector Lead, Computacenter

Venue Partner

CBRE

CBRE is delighted to be partnering with the Soldiering On Awards, which recognise the extraordinary talent that exists within the Armed Forces community. As an organisation we pride ourselves on supporting communities, so to work with the Soldiering On Awards and help shine a light on those who have served, as well as their families and those who support the community, is an honour.”

Rosie Hutton, Key Initiatives and DE&I Lead – EMEA, CBRE

Drinks Reception Partner

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"“The Armed Forces Community Awards Soldiering On, celebrate stories that truly matter; stories of resilience, determination, and of people who carry the lessons of military service into every aspect of civilian life. Whether in business, charitable work, local communities, or personal journeys, these individuals show that the impact of service endures long after the uniform is set aside. We are proud to support the Reception, not as a symbolic gesture, but as a genuine commitment. For Amazon, and for me personally, this support is about recognising the spirit of those who have served and applauding the values that continue to guide them.””

Emma Morgan, Senior Programme Manager, Global Military Affairs, Amazon

Awards Support

BBB
Curzon-consulting
PPL
Nominations
Jan - March
Judging
April - June
Finalists Announcement
June
Finalists Reception
15th July
Awards Night
17th September
SOA2024

Award Category Partners

BAE Systems
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Barclays
FiMT_Community-Fund_NEW
Landmarc
LSEG Foundation
NatWest
Oracle
Pets at Home
Redwood Tech Grp
Reed
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